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Wednesday, March 21, 2018

The end of the borscht and the beet salad: boiled beets displaces from the stores fresh

Fans of the soup and salad must be prepared for such an incident. Fresh beet, the main ingredient of these dishes, the store can not be. But there is an alternative — a root vegetable in vacuum package (500 g at a price of 39.9 USD), boiled in Tula region. Faced with this problem in the Metropolitan network store, the correspondent of “MK” thought maybe it was an accident? Just fresh beets by the end of the day all sold out. And continued his observation. The next day — the picture is the same. Fresh selling no, but there is a new instance — cooked beets, diced in its own juice (500 g, 59.9 per RUB 120 RUB per 1 kg) from Lithuania. Importer — a company from the Moscow region. Strange, because it’s not February or March, when root vegetables in our stores can be slightly and spoil, and October — the time of cheap vegetables in its vitamin power.

photo: pixabay.com

To begin, consider the legality of the presence of the Lithuanian product on the shelf of our store. After all, Lithuania is in the EU, which 7 Aug 2014 spread Russian anti-sanctions. In the list of prohibited import find the desired roots of red beets along with carrots, turnips, salsify and celery root. A veto is imposed on vegetables in fresh and chilled form.

But this is not the case, as the Lithuanian beet boiled. Let’s go down the list. In another list of prohibited vegetables (boiled or steamed) is potatoes, beans, spinach and sweet corn. Beet there. What is not forbidden is allowed. So here it is, a loophole through which boiled beetroot from Lithuania enters our stores. However, all the law, nothing to complain about.

Now, ask the Housewives. Will you dare to prepare the vinaigrette already boiled beet with a shelf life of one year, but no GMO, dyes and preservatives (as indicated on the label)? Or fried soup of boiled straw? Maybe someone will vote for. However, most supporters of a traditional way of cooking. The more that is not the problem itself boil and peel the product or fresh grate it into the pan. Tea, we don’t bar — current-time. But if boiled products are present on the shelves, so there is and her fans. Well, let them buy.

It is encouraging that over the other ingredients of borsch set: potatoes with “Markoski”, cabbage and onions so not kidding. While all fresh, plentiful and at an affordable price, as evidenced by the Rosstat. So, in a week the cabbage has fallen in price on 2,3%, potato, carrot, onion 0.3–1.4 percent. However, fruits and vegetables rose by 1.1%. An indicator of spoiled cucumbers with tomatoes. First added 10.4 percent, the second — 9.7 percent. By the way, their average price in the capital is still in the bounds of decency. Cucumbers cost about 70 rubles. per 1 kg, and tomatoes for about 100 (the cheapest variety, of course). Since we are talking about the prices, say a few kind words about lemons (though the vegetable group they do not belong). Pleased with these citrus: has fallen in price almost twice. If in September, they cost about 200 rubles. per 1 kg, now — plus or minus 100, and of excellent quality.

Now back to our “hero of the day”. Three days later, fresh beets at a price of 13.9 rubles. per 1 kg in the store still appeared, but by evening the box was only two bad instance. So, not exactly an accident, but a local trend. Somehow need to be closer to the needs of customers (the people’s vegetable, not capers any), and all of them go to the competitors. After all, in nearby stores shelves full of beetroot, boiled and even is not in sight.


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