The next day after Vladimir Putin announced the return to the Russian market of food products from Turkey, Russia officially lifted the ban on most of the fruit from the “prohibitive” list. Very soon in our stores again will be the Turkish oranges, tangerines, apricots, peaches, nectarines and plums. The sellers believe that the restoration of supply they will last from one week to several.
Under the ban are still tomatoes, cucumbers, grapes, strawberries, apples, pears, onions, cauliflower, broccoli, chickens, turkeys and salt. But apparently not for long. It is known that Russia and Turkey plan to sign a free trade agreement. In this case, Turkish goods will quickly recover in the Russian market positions. Before the sanctions, Turkey is Russia’s fifth turnover of the trading partner. Among the most popular in our country, Turkish products were tomatoes, which in 2015, we purchased $290 million, Turkey was the largest supplier of grapes, and every fifth Mandarin, after being brought to Russia, were also grown in Turkey.
Allowed Turkish products to Russian retailers promise to get on the shelves pretty quickly. In one of the largest trading networks “MK” announced that it will be able to restore the supply contracts of Turkish food after a week. Most likely, we are not talking about signing new contracts and on renewal of existing ones. While other vendors are more cautious. “It’s hard to talk about something specific, when there is no precise date from which importation will be permitted. The period of restoration of supply is different for different networks, but a few weeks is quite a realistic term,” said Director of external relations of the Association of retail companies (ACORT) Xenia Burdanova.
Agricultural market analyst Leonid Kholod sure that the return of “Turks” in any case, will have a positive impact on the domestic food market. The majority of Russian retailers found alternative suppliers of vegetables and fruits in mid-January 2016, however, fully replace many categories of products failed. “Nectarines, which last winter were sold in the shops, quite frankly, was terrible. These fruits had to die before the Russian got on the counter. And it is possible that it was a Turkish nectarines, only drove them to Russia a few months through a third country,” — says the expert.
According to Leonid Cold, for fresh fruits and vegetables delivery time is extremely critical. Each day of delay is a loss. “From South America to Russia to really drop off only plastic tomatoes. Unlike Turkey, where the goods to us you can deliver in good condition,” he continues. In addition, the delivery from distant countries lead to an increase in transport costs, which affects selling prices. After the return of the Turkish fruit and vegetable products from atypical regions are likely to be washed from the Russian market. The need in the smuggling of Turkish goods through Belarus and Azerbaijan will also disappear. That is, after return of Turkish fruits retailers will have the chance to decrease their prices or at least not to raise them in the future.
While on this subject there is another view. Previously Deputy Chairman of the RF CCI Committee for the development of agriculture Pavel Grudinin suggested that in an unstable ruble Turks will be unprofitable to deliver their goods to Russia at reduced rates. Most likely, they will start from the existing average cost of the product. Otherwise, Turkish manufacturers lost the interest to export to Russia. The HSE reminded that the need for certain products is determined by demand from consumers, which ultimately formed the range, making your choice based on the optimal ratio of price and quality. “Would Turkish goods again necessary to the Russian market will depend on their competitiveness”, — concluded Xenia Burdanova.