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Friday, October 21, 2016

The phenomenon of Vladimir Markin: experts drawn portrait of the perfect press Secretary

Officially resignation of Vladimir Markin from his post of the head of Department of interaction with mass media of the Russian Investigative Committee announced. He continues to work, to comment on high-profile cases, etc. But the rumors about the possible resignation of the “voice of SKR gave rise to the experts of “MK” to speak on the subject: how typical in modern public life a bright figure on a post of the press Secretary, and why a man should promote the activities of law enforcement agencies.

photo: Kirill Iskoldsky

Vladimir Markin

Yevgeny Minchenko, Director of the International Institute of political expertise:

“In the first place, largely a media activity of the press Secretary may be related to his biography: Markin in a sense, the showman, in addition to the TFR broadcasts on TV.

Second, this activity is due to the personal temperament of the man — Zakharova (Maria, the Director of the Department of information and press of the Russian foreign Ministry – “MK”), for example, obviously like the role she plays, that she is a media figure.

Finally, much is due to the challenges posed by the administration, the press Secretary should be fully to meet them. And it is the third – most important, therefore, to talk about independent political position, even the brightest spokespersons wrong. Dmitry Peskov (press Secretary of the President of the Russian Federation – “MK”), for example, clearly separates your personal image and the image of their leader. Before Zakharova obvious task was to make the image of the foreign Ministry more offensive, sometimes shocking. The role of the press Secretary – only service and independent political weight he has…”

Alexei MUKHIN, Director of the Center for political information:

“It is the prerogative of the authority to have bright press Secretary or not. This investigative Committee Vladimir Markin at a certain stage was necessary, and he perfectly coped with its task. But a bright spokesperson- rare… Except Markina and Dmitry Peskov, who else can you remember?

For any of the office bright’s press Secretary – a way to position themselves in civil society, quite a technological measure that is a success. Please note that these press secretaries have themselves become newsmakers, which is important…”


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