Still from the video for the Tretyakov gallery
To promote contemporary art Gallery on Krymsky Val, the students of the Moscow film school and the Agency BBDO Moscow has created a series of short clips called “exposure Effect”, where visitors to the gallery in a literal sense “face” paintings.
In the commercials, except his (he’s experiencing the effects of “Black square” by Kazimir Malevich), also starred actress Emilia Glagolev (painting by Natalia Goncharova’s “Peacock”), musician Anton Belyaev and other cultural figures.
It is anticipated that the videos will show both online and on television. It is assumed that they will be able to attract to the Museum of a young audience.
Another project which has become Cords, called “good morning, kids”. It will be the morning version of the famous children’s television programmes, for him the Cords of the song, which has been kept secret. In addition, First channel reported that the Cords also became host of the afternoon show “About love”.