The founder “Vkontakte” Pavel Durov was critical of the new design of the social network. According to Durov, VK was similar to the main competitor – Facebook. “Lose the focus on content in favor of advertising, writes Durov. Another of the seven claims – colors. “Replace the white background color to grey not only reduced the sense of purity and minimalism, but overall made the site more sad and gloomy” – said the founder of the social network.
“The redesign not only meets the standards of 15-16 years, but also reduces osobennosti resource”, concluded the actor.