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Saturday, October 22, 2016

Vs sparkling wine: why has introduced a minimum price for champagne

The Ministry of Finance of the Russian Federation by its order had set a minimum price for champagne in Russia. Now to buy a real sparkling wine is cheaper in the store 164 rubles will be impossible.

photo: pixabay.com

This is the solution adopted by analogy with the vodka, however, will not remove all the problems that exist now on the market around champagne: the fact that, as explained by the Agency “Prime” major manufacturers, low-quality sparkling wine is now sold as “drink wine”, and the requirement of a minimum price will not apply.

However, thanks to the order of the Ministry of Finance, consumers will be able to distinguish real champagne not only on the label, but at a price: all that will cost less than 164 will be either obviously illegal products, or the “drink wine”.

Read about the origins of the production of Russian champagne.

At the same time in the “wine bar” will be reclassified low-quality champagne, for which buyers are not willing to overpay. Thus, the market is actually sparkling wines in Russia is likely to decline, experts estimate that 10-15 million liters per year, but profits producers can win.

They emphasize that the cost of a bottle in retail at 164 rubles is fair and even, perhaps, on 5 roubles understated. The minimum price will cause buyers to abandon the real champagne due to the fact that it is a traditional festive drink.

Note, however, that in Russia was not always: in the nineteenth century, champagne was seen as an everyday wine, and there was even a special term – “champagne alcoholism.” So, Ivan Turgenev ridiculed in epigram of his friend Nicholas the Catcher, calling him “a friend of sparkling wines.”

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