This is the solution adopted by analogy with the vodka, however, will not remove all the problems that exist now on the market around champagne: the fact that, as explained by the Agency “Prime” major manufacturers, low-quality sparkling wine is now sold as “drink wine”, and the requirement of a minimum price will not apply.
However, thanks to the order of the Ministry of Finance, consumers will be able to distinguish real champagne not only on the label, but at a price: all that will cost less than 164 will be either obviously illegal products, or the “drink wine”.
At the same time in the “wine bar” will be reclassified low-quality champagne, for which buyers are not willing to overpay. Thus, the market is actually sparkling wines in Russia is likely to decline, experts estimate that 10-15 million liters per year, but profits producers can win.
They emphasize that the cost of a bottle in retail at 164 rubles is fair and even, perhaps, on 5 roubles understated. The minimum price will cause buyers to abandon the real champagne due to the fact that it is a traditional festive drink.
Note, however, that in Russia was not always: in the nineteenth century, champagne was seen as an everyday wine, and there was even a special term – “champagne alcoholism.” So, Ivan Turgenev ridiculed in epigram of his friend Nicholas the Catcher, calling him “a friend of sparkling wines.”Related posts: