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Friday, March 16, 2018

Move easily: the real estate market gaining popularity of apartments “turnkey”

The real estate market is becoming more visible new offer — buyers are offered apartments are “turnkey” finished finished, built-in appliances and even furniture. The advantages of such housing is obvious, it is not necessary to spend money, nerves and time to bring to mind the bare walls, which receive with the purchase of apartments with free planning. The shortcomings, according to experts, are easily mitigated.

photo: Roman Orlov

Of course, the apartments with any trim available for a long time. Moreover, in Western Europe more than 90% residential houses for rent in the state of “turnkey”. In Russia, however, this form of sales is only beginning to gain popularity.

There is a whole gradation is the simplest of the finish (in a new building has just finished Windows and entrance door), finishing with screed floors and conducted electricity, etc. Apartments are “turnkey” with individual design previously offered mainly on the market of elite housing. Statistics show that today about 25% of the buyers of expensive real estate are choosing apartments. In the field of economy-class housing, the picture is different: there, the demand greatly exceeds the offer, which , however, increases, although with difficulty. If last year the share offer of apartments in Moscow amounted to only 7% at the moment, this figure doubled to 13%. But that’s not enough. Smart shopper, realizing that the difference between “ready” apartments and housing the free plan is only 7-10%, turned their attention and capital on the apartment “turnkey”. This has contributed to the crisis.

Experts say that ready apartment becomes cheaper to buy than to rent all the time, until the new apartment is completed and finished. The growth proposals ready-trimmed houses on the market for the segment of the secondary housing can come hard times. It marginally touches recently constructed modern houses, but Khrushchev and small-sized housing will give way to modern apartments “turnkey” and the price and quality.

The comparison with Khrushchev appropriate new trend and is that appeared on the market decorated a small apartment square footage. But the typical housing of the Soviet era with cheap Wallpaper, whitewashed ceilings and linoleum floors, modern finished apartment is strikingly different. Their design is developed by professionals, the buyer can choose between a fully-finished apartment, observing the principle of “call and live” or to choose the color of furniture and flooring.

Studies show that modern apartment with a key demand from young members of the middle class, — the Chairman of Board of Directors GK “the ring” Sergei Golunov. Are active people who prefer the austere, sporty lifestyle. The apartment is for them primarily a place where they come to dine and spend the night after work. Wardrobe, bed, Desk, and appliances — that’s what they need. It is also important that they often buy a small apartment, so the finished repair is not just a marketing decision. It’s all in the square: the housing market is “turnkey” is, for example, the option “odnushki” area of only 18 square meters. In this apartment it’s hard to correctly place the furniture and equipment. And then to the client offers an interesting ergonomic solutions, designed by professional designers. The buyer of these apartments knows how to count money. And he sees that the repair is made by yourself will cost more — at least because in the finish from the Builder all the equipment is purchased wholesale. Many other advantages — no need to pay for extra meters when you buy, save on utility bills on the property tax. While no one is forcing the buyer are immediately ready apartment. The seller gives the first opportunity to pay the rent, and then to order the decorations and furniture.

The small size of apartments under the key can easily be offset by the availability of public spaces. For example, in the residential complex “Tetris” in Krasnogorsk, in which the variants of finished apartments, owners can use the free gyms, children’s play rooms, an Internet café with library.

It is too early to say that the finished apartment with the trim completely corner the market. But the fact that they are forced to make room for traditional proposals from developers, is an indisputable fact.

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