This fall the who may raise the issue on a total ban on slim cigarettes: this design contributes to the Association of Smoking with a slender figure and enhances the attractiveness of the product among women.
According to “Kommersant”, the issue of restriction or full ban on slim cigarettes will be considered by the conference of the parties to the who framework Convention on tobacco control. It will be held in November this year in Delhi.
In project one report, which will present at the conference, makes recommendations concerning the regulation of the composition and format of tobacco products, in particular, the ban or restrictions on the number of design elements of cigarettes. Among them – reduction of diameter of cigarettes, which increases their appeal, especially with the fairer sex, causing the Association of the relationship of Smoking with slimness. In the Russian tobacco market share cigarettes reaches 40.6 per cent.
“Studies have shown that the characteristics of the products or elements of design… can mislead smokers and potential customers and influence their perception, knowledge and attitude towards tobacco use,” reads the report.
In the case of the adoption of this recommendation may acquire legal status for member countries of the Convention.