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Thursday, March 22, 2018

Squandered story

Although all Internet resources a new album Matvey Melnikov, well-known in show business together under the alias of the ILO, presented in the category “Russian rap”, album “92 days” has very little to do with what is called real hip-hop with all its components — hard recitative, rocking beat and strong lyrics in which there is always a statement.

All tracks from the latest album Matthew is a rather light and unobtrusive EDM (electronic dance music), with only a few splashes of recitative about anything. Electronic Dance Music — a genre whose works, as you know, people “absorb” with pleasure, but very quickly forgotten because of their deliberate carelessness. Today are increasingly of the opinion that the time has come for decline of this musical direction which very soon may sink into Oblivion. By the way, very accurately the whole story describes the Mota line from the track “Top”: “have you Forgotten what happened and don’t care what happens — we live with you here and now.” But “here and now” — artist is on the wave of popularity (even if temporary) and in the trend: the songs spinning on the radio’s previous album “Inside out” (released, incidentally, is quite close to “92 days” — in March of the same year) entered the charts, including first place in April and may of the hit parade “W.” in the ratings Top 10 Albums. It would seem, what more could you ask for?

If Elena Knyazeva on your level made less grandiose, but still a breakthrough, for Matvey Melnikov new songs rather seem to be the compromise on which the artist was forced to make with yourself for the sake of mass popularity. He began to compose his opus in 2006, then it was ironic freestyle dedicated to Russian rap, a little later there are important texts on the music of Caste and CunninLynguists. In 2011 the first album came out Mota “Remote” made by all the laws of hip-hop, then there was an even more interesting disc to “Repair” with a lounge and even jazz inclusions, and in 2013, Matthew joined the team of Timothy and Co. Black Star that have influenced his current work, which has become a trend, but, alas, much less interesting and informative.

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