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Saturday, February 17, 2018

The Russians like the Crimea, but it will not make it

This year the Crimea became the ultimate dream of most Russian vacationers. As the findings of the opinion poll, over a third – 36% of Russians, called the Crimean coast, where they would like to spend this summer. Similar awe at the words Yalta, Koktebel and mountain AI-of the Peetri, I think, felt once Soviet citizens, deprived of because of the “iron curtain” ability to visit other sea other than Black. Now the circle is closed. The majority of our countrymen can’t afford holidays abroad, but for economic reasons.

photo: Gennady Cherkasov

The head of VTSIOM Valery Fedorov during a press conference said that this year for the first time in a few years Crimea “shot” in a similar way. Last year, when there were open Turkey and Egypt, in the Peninsula had sought to relax 27% of Russians, two years ago only 8%. To dream of the Mediterranean or the red seas in crisis dares only one in five, while a year ago, made plans for a vacation abroad 27% of the population (in 2013 the figure was 33%). For the resorts of Krasnodar region in the ranking of the preferences voted by 23% of Russians.

But, dreams are dreams, and how many Russians in reality can afford to rest even for some resort — this issue before the start of the summer season, rather rhetorical. Especially when you consider that the average Russian is willing to spend on their holidays, according to the polls, not more 33,6 thousand roubles. For comparison, only a plane ticket to Crimea will cost an average of 10-14 thousand rubles round trip. It’s in early June. In August, the prices for tickets starts from 16 thousand rubles in both ends. At this advertised discounted tickets to Simferopol at this time did not buy. Against this background, a week ago thecityreview company reported that for the summer months, the share of Crimea in total amount of sold tickets dropped by 25%. The statistics under the heading “Crimea is losing Russian tourists” flooded the media. To save the reputation, the Federal Tourism Agency even had to issue a denial, stating that one Kerch ferry during the may holidays was used by about 55 thousand Russian tourists, which is a quarter more than last year.

However, according to Executive Director of the Association of tour operators of Russia of Maya Lomidze, the decline in demand in the Crimea in the segment of independent bookings still happening. The expert recalled that the Crimea has traditionally been cheaper than the resorts of Krasnodar region is almost 30%, but this year the price tags are equal. Of course, this situation discourages those who are planning their holiday. “That is why tourists are more likely to refer to the tour operators. Due to the presence of Charter flights organized trips to the Crimea are cheaper approximately on 2 thousand roubles from the person. And in this segment we are seeing growth at 15%,” – said Lomidze.

However, there are factors that are even tour operators are unable to influence. The first – ongoing all over the Crimea shortages of electricity. It’s also quite possible that the Crimea will cover the so-called “Anapa syndrome”. Last summer resorts of this city after the success of their 2014 season lifted prices, the result is empty seats were available in almost all hotels of Anapa. It is obvious that the cost of accommodation in the Crimea, the upcoming summer will not be low. According to the Ministry of resorts and tourism of the Republic, minimum price per night at the resorts of the southern coast of Crimea in July will amount to 3.5 thousand rubles, in Western Crimea – 2,8 thousand, in East 2.4 thousand Other words, at this ratio, the prices, the quality may cease to satisfy tourists. On the other hand, the specificity of the vacation in the Crimea lies in the fact that vacationers are citizens, especially the regulars, are less picky about the quality of the service, than in other regions.

It is noteworthy that the percentage of citizens who actually plan to visit in Crimea this year, according to the same poll, is not more than 8%. Approximately as much will leave the black sea coast of the Caucasus. Abroad planning to spend 3% of Russians. But most, as always, will go to the country or even staying at home because of lack of money.

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