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Wednesday, July 26, 2017

Named the secret of the popularity of the person in social networks

Canadian experts representing McGill University, found that the number of friends and followers on social networks can represent a kind of snowball — the more human friends at the moment, the higher the probability that “added” to his friends will want all new people.

photo: Natalia Muslinkina

The researchers explain this pattern, including the fact that in social networks there is a kind of false hierarchy, forcing many to consider a large number of friends a sign of success. Because of this, many people are much more willing to add them to friends those who have more friends than them, than those who have less friends. Thus, the man who has many friends, seems to be more opportunities more actively to increase their number (we are talking about “friends” in the social network, the number of which rarely coincides with the actual number of people with whom the person bound by ties of friendship.

Experts during their study also found new evidence that the so-called friendship paradox also extends to the social network. The friendship paradox is that the number of friends of a person, as a rule, less than the average number of friends his friends. Despite the fact that this principle seems counterintuitive, it has repeatedly been podtverzhden as direct calculations, and evidence from the point of view of statistics and sociology. The friendship paradox was first discovered in 1991.

And the researchers found a similar pattern — the average man’s friends in social networks, more often, actively leave messages on his page than he is. This fact scientists attributed to the fact that people, no matter how active in social networks, he was, typically, more readily adds to friends even more active people.

Their study, the researchers reported in the journal PLOS ONE,.

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